Visibility Isn’t Enough — You Need to Be Seen

by | Jul 26, 2025 | Blog Posts | 0 comments

Knox

Visibility Isn’t Enough — You Need to Be Seen

We’ve been sold the idea that visibility is everything.  

(You need a personal brand, for example.)

But here’s the truth:
You can be visible and still not be seen.
You can be active and still not be credible.

Let me explain.

Personal Branding Lives at the Top of the Funnel

“Personal brand” has become a buzzword.

And yes – in its true form, it serves a purpose.
It’s supposed to help you build awareness – the first level of the Sales Funnel.
It’s supposed to get your face, your name, your ideas out into the world.

But it’s not enough.

“Awareness” without trust is noise.
And noise doesn’t convert.

From Push to Pull: What Happens When You’re Seen

Professional branding (aka Digital Validation) is what moves you through the Sales Funnel:

  • From awareness → to consideration → to purchase
  • From “look at me” → to “I trust you” → to “let’s work together”
  • From outbound (you chasing opportunities) → to inbound (opportunities chasing you)

This happens when your digital presence proves three things:

  1. You show up consistently.
  2. You add value.
  3. You’ve built credibility over time.

The Transformation:  From Passive to Professional

This is not just about posting.

It’s about transforming how you show up – and why people start paying attention.
Here’s how I break it down:

Crawl

  • Fully optimized LinkedIn profile
  • Clear headline, strong About section, contact info easy to find
  • You look like someone worth knowing

Walk

  • You know your content pillars
  • You begin to engage regularly: liking posts and reposting other’s content
  • You’re starting to show up in the right rooms

Run

  • You contribute to conversations that matter through consistently commenting on posts
  • You create original content around your expertise
  • You build trust through every post, comment and DM

This is the real personal transformation.

It’s not just a better LinkedIn profile.
It’s a shift in how you think, show up and more importantly,  lead.

Final Thought

Don’t stop at visibility.
Start building the kind of presence that pulls people in. A professional brand doesn’t just get you noticed –
It gets you chosen.

Knox
knox