From Visibility to
Being Seen
Invisible Executives = Hidden Risk
Invisible Executives = Hidden Risk Invisible Executives Are a Hidden Organizational Risk Most organizations don’t have a leadership problem. But...
Layoffs Don’t Damage Your Employer Brand. They Reveal It.
Layoffs Don’t Damage Your Employer Brand. They Reveal It. Why most organizations have an unmanaged external signal during workforce transitions...
Commenting Is Content
Commenting Is Content Most people tell me the same two things: “I don’t know what to post.” And, “I don’t have time to create content.” Fair....
Are You Prepared for a Layoff?
Are You Prepared for a Layoff? Or are you still relying on the Apply button? Let’s start with something most professionals don’t want to...
From Tom Peters’ “The Brand Called You” to Today’s Credibility Crisis — Wake Up: Digital Validation™ Is Your Only Lifeline in 2026
Tom Peters told us to build a personal brand.
Somewhere along the way, we turned that into a performance.
Now we’re drowning in content, starving for credibility, and stuck in a full-blown trust crisis.
In 2026, attention is cheap. Proof is everything.
This is why Digital Validation™ isn’t optional—it’s survival.
McDonald’s CEO Takes the World’s Tiniest Bite of His Own Burger — And Exposes the Credibility Crisis
McDonald’s CEO Takes the World’s Tiniest Bite of His Own Burger — And Exposes the Credibility Crisis Chris Kempczinski’s Big Arch video was supposed...
The trust problem no one is talking about
The Trust Problem No One Is Talking About in Content Marketing We live in the most content-rich era in human history. Every day we publish posts,...
SXSW and the Power of Unplanned Conversations
SXSW and the Power of Unplanned Conversations For the past 12 years, I’ve made the pilgrimage to Austin every March for SXSW. And each year,...
From “A Brand Called You” to Digital Validation
From “A Brand Called You” to Digital Validation Why working hard is no longer enough In 1997, Tom Peters wrote an article titled “A Brand Called...
Stop Chasing Tactics. Start Solving Problems.
Stop Chasing Tactics. Start Solving Problems. Everyone wants the tactic. The tool. The platform. The shortcut. You hear it all the time: “Post...
Stop Pitch Slapping People on LinkedIn!
Stop Pitch Slapping People on LinkedIn! Have you ever been “pitch slapped?” I hadn’t heard the term until recently. But the moment I did… I knew...
Why Generic LinkedIn Profiles Get Ignored
Most LinkedIn profiles don’t fail because people aren’t talented. They fail because they sound like everyone else. “Passionate.” “Driven.”...