Your LinkedIn Profile STINKS: Here’s Why — And Why It Doesn’t Have to
Let’s be honest.
Most LinkedIn profiles are half-baked digital résumés covered in digital dust.
It’s like showing up to a networking event in 1998 khakis, mumbling your name, and leaving after five minutes. No follow-up. No presence.
So yes — your LinkedIn profile probably stinks.
But here’s the good news:
You can fix it.
And you don’t need a personal branding coach, a ring light, or a three-hour photo shoot to get started.
1. Your Profile Is Barely There
📊 Less than 30% of LinkedIn users have a fully completed (ahem, optimized) profile.
Want to stand out?
Polish your presence.
Fill in your About section. Use a current photo. Customize your headline. Stop letting your job title define you. (You’re not a “strategic ninja.” You’re a grown adult.)
An optimized profile isn’t just about aesthetics — it’s about discoverability.
And if I can’t find you, I can’t hire you, refer you, or trust you.
2. You’re a Ghost
📊 Only 16.2% of LinkedIn users log in daily.
Want to stand out?
Get online. Be active.
You don’t have to live on LinkedIn — but if you show up regularly, you’ll immediately leapfrog 80% of the platform.
I’m not talking about posting every day either.
Just show up.
Engage.
Be human.
3. You’re Posting — But No One’s Listening
📊 Only about 1–2% of users actively post content.
But posting is just 20% of how your visibility works.
Want to stand out?
Comment. Engage. Make it real.
And for the love of all things digital —
Stop saying “Great post.”
That’s a drive-by wave at best.
Instead:
- Read the post.
- Share your perspective.
- Ask a question.
- Relate it to something you’ve seen or done.
Meaningful engagement drives up to 60% of your visibility.
(That’s the stuff that shows up in your connections’ feeds.)
Do this 5–10 times a week and your visibility skyrockets.
Do it consistently?
People will start finding you.
Opportunities will surface.
You’ll build trust without pitching.
I’ve experienced this firsthand.
Over the years, I’ve had consulting gigs opportunities fall into my lap because I was active and visible on LinkedIn.
And I’m not alone.
💡 So, What Should You Do?
Step 1: Optimize Your Profile
Start with the basics. If your profile were a storefront, would you walk in? Or walk away?
Step 2: Show Up
Check in 3–4 times a week. Scroll. Read. React. You don’t need to post every day — you need to be present.
Step 3: Engage with Intention
Leave thoughtful comments on posts. Not fluff. Insight. Personality. Perspective.
Step 4: Repeat
It’s a flywheel.
Visibility → Trust → Opportunity → Validation.
Final Thought
You don’t need to go viral.
You need to show up with value and consistency.
So yeah, maybe your LinkedIn profile stinks today.
But it doesn’t have to.
BONUS
Want to know what your profile says about you?
Get my LinkedIn Optimization Guide ➝. www.tinyurl.com/KnoxLinkedInGuide
For $49 the guide shows you how to fix it — step by step.
