by Knox Keith | Nov 6, 2024 | Blog Posts
Your digital footprint is the trail of information you leave online, but it’s much more than just a digital record. Every social media post, blog entry, comment, and profile update contributes to your professional story. This footprint doesn’t disappear; it builds...
by Knox Keith | Nov 5, 2024 | Blog Posts
We all know the marketing terms B2B and B2C. But here’s a term you probably don’t know and need to focus on: H2H – Human to Human. This mindset recognizes one primal truth: people want to connect with other humans, not faceless entities or sales...
by Knox Keith | Oct 27, 2024 | Blog Posts
In a world that talks endlessly about personal branding, let’s shift the conversation to something more impactful: your professional brand. Unlike a personal brand, which often highlights lifestyle or personality, a professional brand is rooted in depth, expertise,...
by Knox Keith | Oct 22, 2024 | Blog Posts
How to Tell Your Career Story: Social Proof for the Digital Age Your career story is unfolding online every day, whether you’re actively shaping it or not. In today’s world, it’s not enough to simply wait for opportunities to come knocking—recruiters, hiring...
by Knox Keith | Oct 9, 2024 | Blog Posts
Old School Publicity vs. New School PR In the past, career publicity meant beefing up your resume, joining professional associations, doing charity work, or speaking at conferences. If you were lucky, maybe a local paper wrote an article about your latest achievement....
