by Knox Keith | Apr 19, 2026 | Blog Posts
Are You Prepared for a Layoff? Or are you still relying on the Apply button? Let’s start with something most professionals don’t want to admit: The Apply button doesn’t work. Not at scale. Not consistently. Not for meaningful roles. And definitely not in a...
by Knox Keith | Mar 21, 2026 | Blog Posts
From Tom Peters’ “The Brand Called You” to Today’s Credibility Crisis — Wake Up: Digital Validation™ Is Your Only Lifeline in 2026 Ideas. Perspective. Vision. Let’s drop the nostalgia for a second. Tom Peters didn’t just write an article in 1997—he lit a fuse. His...
by Knox Keith | Mar 19, 2026 | Blog Posts
McDonald’s CEO Takes the World’s Tiniest Bite of His Own Burger — And Exposes the Credibility Crisis Chris Kempczinski’s Big Arch video was supposed to feel relatable. Instead, it felt alien. Here’s why it matters more than the memes suggest. In early March,...
by Knox Keith | Mar 8, 2026 | Blog Posts
The Trust Problem No One Is Talking About in Content Marketing We live in the most content-rich era in human history. Every day we publish posts, articles, videos, podcasts, newsletters, reels, shorts, and opinions across every platform imaginable. The volume of...
by Knox Keith | Mar 6, 2026 | Blog Posts
SXSW and the Power of Unplanned Conversations For the past 12 years, I’ve made the pilgrimage to Austin every March for SXSW. And each year, people ask me the same question: “What are the best sessions?” My answer usually surprises them. The sessions are fine....
by Knox Keith | Feb 25, 2026 | Blog Posts
From “A Brand Called You” to Digital Validation Why working hard is no longer enough In 1997, Tom Peters wrote an article titled “A Brand Called You.” At the time, the idea was radical. Most professionals did not think of themselves as brands. They thought of...
