by Knox Keith | Feb 25, 2026 | Blog Posts
From “A Brand Called You” to Digital Validation Why working hard is no longer enough In 1997, Tom Peters wrote an article titled “A Brand Called You.” At the time, the idea was radical. Most professionals did not think of themselves as brands. They thought of...
by Knox Keith | Feb 20, 2026 | Blog Posts
Stop Chasing Tactics. Start Solving Problems. Everyone wants the tactic. The tool. The platform. The shortcut. You hear it all the time: “Post at this time” “Use this hook” “Try this AI tool” It’s a constant stream of what to do. But almost no one is...
by Knox Keith | Feb 16, 2026 | Blog Posts
Stop Pitch Slapping People on LinkedIn! Have you ever been “pitch slapped?” I hadn’t heard the term until recently. But the moment I did… I knew exactly what it meant. It’s that thing that happens when you connect with someone on LinkedIn — and before the digital...
by Knox Keith | Feb 11, 2026 | Blog Posts
Most LinkedIn profiles don’t fail because people aren’t talented. They fail because they sound like everyone else. “Passionate.” “Driven.” “Strategic.” “Results-oriented.” None of those words are wrong. They just make you invisible. When everyone uses the same...
by Knox Keith | Feb 9, 2026 | Blog Posts
Visibility Gets You Noticed. Trust Gets You Chosen. Visibility is easy to confuse with influence. We assume that if we post consistently, show up everywhere, and collect a few likes, we’ll build a following—and that a bigger following automatically means greater...
by Knox Keith | Feb 7, 2026 | Blog Posts
Influence Isn’t Visibility. It’s Gravity. Influence is the invisible force that runs the world. Not because it’s loud. Not because it’s viral. And definitely not because it has the most followers. Influence works before decisions are made. Before someone replies to...
