From “A Brand Called You” to Digital Validation
From “A Brand Called You” to Digital Validation Why working hard is no longer enough In 1997, Tom Peters wrote an article titled “A Brand Called...
Stop Chasing Tactics. Start Solving Problems.
Stop Chasing Tactics. Start Solving Problems. Everyone wants the tactic. The tool. The platform. The shortcut. You hear it all the time: “Post...
Stop Pitch Slapping People on LinkedIn!
Stop Pitch Slapping People on LinkedIn! Have you ever been “pitch slapped?” I hadn’t heard the term until recently. But the moment I did… I knew...
Why Generic LinkedIn Profiles Get Ignored
Most LinkedIn profiles don’t fail because people aren’t talented. They fail because they sound like everyone else. “Passionate.” “Driven.”...
Visibility Gets You Noticed. Trust Gets You Chosen.
Visibility Gets You Noticed. Trust Gets You Chosen. Visibility is easy to confuse with influence. We assume that if we post consistently, show up...
Influence Isn’t Visibility. It’s Gravity.
Influence Isn’t Visibility. It’s Gravity. Influence is the invisible force that runs the world. Not because it’s loud. Not because it’s viral. And...
The 5 Professional Gravity Signals
Why some professionals pull people in — and others just make noise There’s no shortage of “visibility” right now. Everyone is posting. Everyone has...
Are Your Posts Creating Noise—or Moving People Forward?
Are Your Posts Creating Noise—or Moving People Forward? Let’s start with a clarifying question: Are your posts creating awareness—or are they...
Have you quit yet?
Have You Quit Yet? I recently learned that National Quitter’s Day is observed annually on the second Friday of January – the day most people abandon...
You’re Posting. But Are You Actually Being Seen?
You’re Posting. But Are You Actually Being Seen? Most professionals today are chasing visibility. They think that more posts mean more impressions,...