Your Small Business Needs More Than a Website. It Needs a Voice. And Topical Relevance.
Your Small Business Needs More Than a Website. It Needs a Voice. And Topical Relevance. When I was a kid, I watched my parents run a...
Strategic Effects in Action: Rethinking Change Management
Business can often be thought of as a three-legged stool: People, Process and Technology, with the focus and investments focused heavily on...
LinkedIn Is More Than a Resume & Rolodex
LinkedIn Is More Than a Resume & Rolodex I watched someone my age try to explain 1980s office life to their 13-year-old – and the kid had no...
Use Conversation Starters to Build Connection – Online and Offline
Use Conversation Starters to Build Connection – Online and Offline We went to a Kentucky Derby party this weekend. You know the kind: seersucker...
Strategic Effects: A Mindset for Real Change
Strategic Effects: A Mindset for Real Change Introduction: Why Strategy Alone Isn't Enough Every leader talks about strategy. But in practice,...
Who the F*** is Leon Shasta?
Who Is Leon Shasta?When a voicemail becomes a case study in digital presence and modern communication. There was a time in my childhood (eek —say...
Reminder of a book: The little Prince
Last week, I posted about handling a jerk and I don’t want to leave my last post on a sour note.Have you ever read, The Little Prince? I first...
How Do you manage A**holes?
How Do You Handle A**holes? Throughout my career, I’ve faced all kinds of people—executives at Fortune 500s, scrappy startup founders, authors,...
Pssst – You Have A Problem
Pssst – You Have A Problem I really hate to be the one to tell you this, but you’ve got a BIG problem. How you are showing up (or really not...
A Quick-Start Guide for New Sales Roles
A Quick-Start Guide for New Sales Roles How to Succeed When You're New to Strategic Account Management One of my mentees just landed a sales role...
Stop Being Invisible: How to Build Career Visibility on LinkedIn
Stop Being Invisible: How to Build Career Visibility on LinkedIn Simply putting an “open to work” badge on your LinkedIn profile is not enough to...
The Future of Talkable Products & Humanized Branding at SxSW 2025
The Future of Talkable Products and Humanized Branding: A Conversation with Sarah Nagle at SxSW 2025 South by Southwest (#SxSW) is always the best...
The Power of SxSW: Serendipity, Creativity, and the Unlikely Conversations That Change Everything
The Power of SxSW: Serendipity, Creativity, and the Unlikely Conversations That Change Everything Every year, South By Southwest (SxSW) takes over...
Show, Don’t Tell: Elevate Your Writing—and Your LinkedIn Profile
Show, Don’t Tell: Elevate Your Writing—and Your LinkedIn Profile One of the most enduring lessons I learned in a creative writing class in college...
Perspective: Mont Saint Michel
Perspective from Mont Saint Michel Yes, today may be Monday. And most people do not like Mondays. But I changed my perspective on Mondays a long...
Sales Teams: Stand Out or Be Forgotten
Sales Teams: Stand Out or Be Forgotten The Problem:Sales professionals are competing in an increasingly crowded digital landscape. If a...
How a Shirtless Dancing Guy Can Teach Us About Leadership
How a Shirtless Dancing Guy Can Teach Us About Leadership The actual title of the 3-minute training video was Leadership Lessons from Dancing Guy...
Building Authentic Influence with Amanda Russell
Building Authentic Influence: Insights from an interview with author, Amanda Russell at SXSW Interview by Every March I get super excited for South...
The Art of Sitting Still: Lessons from Terlingua and Beyond
Have a seat. Sit for a moment. No phones. No to-do lists. Now, imagine you’re in the ghost town of Terlingua, Texas. We’re...
Why Testimonials Matter: Building Trust and Driving Action
Why Testimonials Matter: Building Trust and Driving Action Have you thought about trust when it comes to business success? It almost feels...
The Power of Human Connection in 2025: A Lesson from Rosali
The Power of Human Connection in 2025: A Lesson from Rosali As we enter 2025, let's pause to think about the power of connection—not the kind...
What Does It Mean to Be “Shareworthy” in Marketing?
What Does It Mean to Be "Shareworthy" in Marketing? Have you ever heard the term “Shareworthy?” I din’t coin the phrase; my friend John...
The Importance of Contact Information on LinkedIn
The Importance of Contact Information on LinkedIn Make Sure People Can Reach You Outside of the Platform Itself Would you ever send out a resume...
Unlocking the Power of Content Atomization
🚀 Unlocking the Power of Content Atomization Are you guilty of checklist marketing? 😬You know the drill: Write a blog. Post about it on social...
You Are Your Greatest Asset: Invest Accordingly
You Are Your Biggest Asset: Invest Accordingly When you think about your greatest asset, what comes to mind? A house? A retirement...