by Knox Keith | Oct 2, 2025 | Blog Posts
The SetUp One morning this week, I sat at a mentorship breakfast at SMU’s Cox School of Business with the new dean, Todd Milbourn. Dean Milbourn shared a story about one of his own mentors — someone who guided him through his dissertation, later became a peer,...
by Knox Keith | Sep 29, 2025 | Blog Posts
Let me tell you about the time I was hashtag#ghosted by the CEO of USAA after he reached out to me.When Executive Comms Breaks TrustDad was a USAA member for 60 years. Me? 40+.USAA used to be different. A trusted partner. A good guy.But that changed. Rates went up....
by Knox Keith | Sep 29, 2025 | Blog Posts
I was back on the SMU campus the other night night for a fireside chat with Anne Chow, former CEO of AT&T Business and author of Lead Bigger.Anne reminded us of something simple but profound:“Trust is the most important currency in business. Relationships...
by Knox Keith | Sep 29, 2025 | Blog Posts
Trust, Packaging and DeceptionThere’s something about coffee at the ranch: It’s simple. Comforting. Reliable.For years, my go-to has been Community Coffee. Nothing fancy, just good coffee for an old-fashioned pot on the stove. Twelve ounces. About ten bucks.A bag I...
by Knox Keith | Sep 29, 2025 | Blog Posts
Safe to Be SeenHere’s the truth: for many of us (including me), visibility can feel unsafe.Not because of the camera, the writing or the platform — but because of the fear of criticism or rejection that can come with it.That fear is real.It’s why so many posts...
