Commenting Is Content

Commenting Is Content

Commenting Is Content Most people tell me the same two things: “I don’t know what to post.”  And, “I don’t have time to create content.” Fair. But also… irrelevant. Because right now, on LinkedIn, you don’t need to post to be seen.  Instead, you need to...
Are You Prepared for a Layoff?

Are You Prepared for a Layoff?

Are You Prepared for a Layoff? Or are you still relying on the Apply button?  Let’s start with something most professionals don’t want to admit: The Apply button doesn’t work. Not at scale. Not consistently. Not for meaningful roles. And definitely not in a...
The trust problem no one is talking about

The trust problem no one is talking about

The Trust Problem No One Is Talking About in Content Marketing We live in the most content-rich era in human history. Every day we publish posts, articles, videos, podcasts, newsletters, reels, shorts, and opinions across every platform imaginable. The volume of...