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Ideas. Perspective. Vision. Knox Keith

I’ve Been a Hypocrite. (And It Shows.)

by Knox Keith | May 21, 2026

I’ve Been a Hypocrite. (And It Shows.)

Let me just say it.

I’ve been a hypocrite lately.

Not in a big, scandalous way. But in a way that matters — because it contradicts the one thing I talk about more than anything else.

I haven’t been engaging. Commenting. Showing up on other people’s posts.

Here’s the truth.

I’ve been heads-down on my book launch. Writing. Editing. Promoting. Getting my message out into the world. All good things. But in the process, I stopped doing the very thing that built my visibility and credibility in the first place.

And guess what? It shows.

Fewer profile views. Less inbound activity. Lower visibility on my own posts. And maybe most importantly — fewer real conversations. LinkedIn didn’t change. The algorithm didn’t suddenly turn on me. I just stopped doing the work.

The irony isn’t lost on me.

I’ve said it a hundred times: “The power of LinkedIn isn’t posting. It’s the conversations that follow.”

And yet — I wasn’t having any. That’s on me.

Why this matters more than ever.

When you comment on someone’s post, you show up in their network. You signal relevance. You build relationships without needing to publish a single word of your own. You stay top of mind without “posting more.”

And here’s the part most people miss: your comments are content. Every thoughtful response you leave is a data point that tells people — and the algorithm — who you are and what you know.

My reset. Simple, not complicated.

I’m going back to basics.

Crawl: five meaningful comments a day. Walk: add perspective, not just praise. Run: start conversations, not just reactions. And alongside all of it — build a targeted list of people and topics rather than just scrolling whatever the algorithm decides to serve me.

No hacks. No shortcuts. Just consistency.

Before you worry about posting more…

If you’re feeling stuck on LinkedIn, before you stress about going viral or building a content calendar, ask yourself one question: When was the last time I added value to someone else’s post?

That’s where it starts. Not with your next post. With your next comment.

Final thought.

It’s easy to talk about strategy. It’s harder to live it — consistently, when no one’s watching, when the launch is loud and the notifications are pulling your attention everywhere else.

So consider this my public reset. And my challenge to you: don’t wait until it shows to course-correct. Start where I should have — in someone else’s comments.